Edtech platform sharpens Saudi children’s language portfolio

Cindy Mi is an english teacher for 25 years who founded the online learning platform VIPKid a decade ago and brought the company to Saudi Arabia about two years ago. (AN photo by Abdulrhman Bin Shalhoub/Supplied)
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Cindy Mi is an english teacher for 25 years who founded the online learning platform VIPKid a decade ago and brought the company to Saudi Arabia about two years ago. (AN photo by Abdulrhman Bin Shalhoub/Supplied)
Edtech platform sharpens Saudi children’s language portfolio
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CEO of VIPKid, Cindy Mi. (AN Photo by Abdulrhman Bin Shalhoub)
Edtech platform sharpens Saudi children’s language portfolio
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VIPKid also initiated a pilot training program for local English teachers in 2023 designed to simultaneously raise the bar for both proficiency and pedagogy, which concluded last month. (AN Photo by Abdulrhman Bin Shalhoub)
Edtech platform sharpens Saudi children’s language portfolio
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VIPKid also initiated a pilot training program for local English teachers in 2023 designed to simultaneously raise the bar for both proficiency and pedagogy, which concluded last month. (AN Photo by Abdulrhman Bin Shalhoub)
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Updated 10 August 2024
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Edtech platform sharpens Saudi children’s language portfolio

Edtech platform sharpens Saudi children’s language portfolio
  • Empowerment of youth a common thread between Saudi Arabia and China, says CEO

RIYADH: An online teaching platform is strengthening Saudi children’s educational journeys while also unleashing the potential of local and international educators.

Cindy Mi, an English teacher for 25 years who founded VIPKid a decade ago and brought the company to Saudi Arabia about two years ago, told Arab News: “I’ve always been a student and a teacher myself. The goal is to build a global classroom to allow more children to get access to best quality language learning educational experiences … so they can be ready for their more globalized future.”

Since its founding in 2013, VIPKid has helped more than 1 million children worldwide learn English and delivered over 280 million live online classes in English and Mandarin.




Cindy Mi is an english teacher for 25 years who founded the online learning platform VIPKid a decade ago and brought the company to Saudi Arabia about two years ago. (AN photo by Abdulrhman Bin Shalhoub/Supplied)

The CEO was inspired to expand the platform to the region after speaking on a Future Investment Initiative session about the future of education with Saudi Ambassador to the US Princess Reema bint Bandar.

Reflecting on her discussion with Princess Reema, Mi said: “Her vision of empowering women and especially the youth of the Kingdom for the future was truly an inspiration.”

She added that Saudi Vision 2030’s goal to improve education was also part of the inspiration.

I can totally see so many women in the Kingdom, in the region, teach children around the globe and share the wonderful culture with the world.

Cindy Mi, VIPKid CEO

“We are very happy and honored to support the initiative by providing the children of the Kingdom with the highest quality language tutors from the US or from China, learning Mandarin Chinese and English, so that the children can be well prepared for the future.”

Over the years, VIPKid has built more than 10 core language-learning modules. It also offers over 1,800 supplemental elective classes for learning English and Mandarin.

VIPKid launched a pilot training program for local English teachers in 2023. It ended last month, and was designed to raise the standard for both proficiency and pedagogy.

Mi added that VIPKid’s multicultural programs allow experienced teachers from all over the world to meet with their Saudi counterparts in order to share best practices, improve subject matter competency and gain confidence in the classroom.

“We work with partners like government bodies, educational institutions and other tech companies so that we can help them launch similar programs, especially in the field of teacher training.”

In order to help students learn better at school, teachers also need to learn themselves, which requires investment, Mi said. “I think the Kingdom has invested a lot (in) teachers … it is very helpful for them to improve their language proficiency with a peer from other parts of the world.”

According to Mi, VIPKid’s classrooms are a safe space to make mistakes and teachers encourage students in ways that promote confidence. “That confidence would be the light in the learning,” she added. “It would be the lighthouse, and then the students would say, ‘Oh, I can do this. I can speak very confidently’.”

Noting the advancements and changes brought about by technology and artificial intelligence, Mi said that “the human part is always the most important.”

As a technology-dependent platform, the online institute has been able to create a more personalized learning experience for students with real-time feedback.

This has also opened up the prospect of AI teacher and student learning assistants, which allow both parties to identify improvement points through comprehensive analytical tools.

To improve the learning experience, VIPKid is leveraging its data to create an AI tutor who works with children to acquire the fundamentals of a language, such as phonetics, freeing up teachers to focus on more advanced topics.

“When it comes to technology, I think education can be affordable, accessible and personalized, that I think would unleash the potential of educators, but also truly be able to provide a high-quality learning experience for children across the globe,” she said.

Mi is also discussing the launch of Arabic tutoring programs with local partners: “There are so many children around the globe that are curious to learn the language, and also the many expats in the region … their children and family need to learn Arabic as well.”

She added that localizing further would benefit female teachers in the region by “the impact and income they can make.”

According to Mi, her experience in building a community of teachers with American, Canadian and Chinese teachers suggests that women tend to take up the profession more frequently: “I think women are equipped with the loving, passionate characteristics and personality to work with the kids.

“I can totally see so many women in the Kingdom, in the region, teach children around the globe and share the wonderful culture with the world.”

She added that “the empowerment of the youth for the future” is a common theme in China and Saudi Arabia.

“One thing I see VIPKid contributing is global educational resources and the teacher sources that can help children connect with the world and, at the same time, sharing our culture to the world as well,” she said.

 


Health campaign promotes quality care in Saudi Arabia

Health campaign promotes quality care in Saudi Arabia
Updated 04 November 2024
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Health campaign promotes quality care in Saudi Arabia

Health campaign promotes quality care in Saudi Arabia

RIYADH: The Ministry of Health has launched a campaign to promote health by enhancing access to and the quality and efficiency of health services and raising awareness of health risks, the Saudi Press Agency reported Monday.

The campaign “A Vibrant, Healthy Nation” introduces a modern healthcare model, offering integrated, individual-centered services aligned with Vision 2030’s goal of fostering a healthy society.

The ministry is committed to “enhancing public health, improving quality of life, and raising the Kingdom’s global healthcare standing.”

The campaign highlights the health transformation initiative’s positive impacts and informs citizens about its main features, aiming to engage all segments of society, SPA reported.

It emphasizes a shift from treating illness to prevention, involving primary care doctors and early detection programs.


Saudi environment ministry launches program to develop green tech

Saudi environment ministry launches program to develop green tech
Updated 04 November 2024
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Saudi environment ministry launches program to develop green tech

Saudi environment ministry launches program to develop green tech
  • Scheme seeks new ways to repurpose wastewater, looks at impact of microplastics

RIYADH: The Ministry of Environment, Water and Agriculture has opened applications for a new program to find ways to develop sustainable technologies in Saudi Arabia.

The Sustainable Innovation Fellowship Program aims to find ways to repurpose by-products from water treatment for the benefit of the environment; develop sustainable technologies for recycling membranes used in water treatment; and explore methods to reuse treated wastewater in desert and arid regions.

Supported by the Environment Fund and the Research, Development and Innovation Authority, the fellowship program will also assess the environmental impact of microplastics in water treatment plants, sewage, and wastewater.

In line with Saudi Vision 2030, the Ministry of Environment, Water and Agriculture is also introducing new e-services in accordance with international standards.


Industry meets creativity at Athar festival in Riyadh

Industry meets creativity at Athar festival in Riyadh
Updated 04 November 2024
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Industry meets creativity at Athar festival in Riyadh

Industry meets creativity at Athar festival in Riyadh
  • With workshops, discussions, and awards, the festival aims to drive growth in Saudi Arabia’s creative sectors

The second Athar Saudi Festival of Creativity will take place in Riyadh from Nov. 5 to 6.

Hosted by UAE-based Motivate Media Group and communications consultancy TRACCS, the festival will gather over 1,500 professionals and leaders from the creative marketing industry, featuring 100 regional and international speakers.

Ian Fairservice, managing partner and group editor in chief of Motivate Media Group, will chair the event, alongside Vice Chairman Mohammed Al-Ayed, CEO of TRACCS.

Pre-festival activities began on Nov. 3 with the Young Talent Academies, including the Student Creative Academy (in partnership with the Middle East Communications Network), the Student Marketers Academy, the NextGen Creative Academy, and the NextGen Marketers Academy.

These academies, featuring keynote sessions from industry experts, workshops, and a 24-hour hackathon, are open to full-time university students aged 18 to 25 and professionals under 30 in creative communications, marketing, or advertising.

The festival will continue on Tuesday and Wednesday with panel discussions, presentations, and fireside chats focused on redefining and growing the creative landscape in Saudi Arabia, the Middle East, and beyond, covering various sectors such as sports, entertainment, and tourism.

The event will conclude with the Athar Awards ceremony on the evening of Nov. 6.

Notable speakers include Sir Martin Sorrell, founder and executive chairman of S4 Capital PLC; Matt McKie, director of marketing for Manchester United; Waseem Kashan, executive director of marketing at ROSHN Group; Yahya Hamidaddin, vice president of corporate communications at ACWA Power; and Houda Tohme, CEO of Havas Media Middle East.

Sessions and keynotes will explore themes such as purpose-driven marketing, brand growth strategies, artificial intelligence, technology, cross-sector innovation, and unlocking creative potential.


Saudi Arabia and Iraq sign MoU on military cooperation

Saudi Arabia and Iraq sign MoU on military cooperation
Updated 04 November 2024
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Saudi Arabia and Iraq sign MoU on military cooperation

Saudi Arabia and Iraq sign MoU on military cooperation
  • Two defense ministers reviewed longstanding relations between their countries, focusing on ways to enhance defense ties

RIYADH: Saudi Defense Minister Prince Khalid bin Salman and his Iraqi counterpart Thabet Al-Abbasi signed a memorandum of understanding on Monday aimed at strengthening cooperation in the military field.

The agreement, signed during a high-level meeting in Riyadh, represents a significant step forward in defense collaboration between the Kingdom and Iraq, Saudi Press Agency reported.

During their discussions, the two ministers reviewed the longstanding relations between their countries, focusing on ways to enhance defense ties.

They emphasized the importance of continued cooperation to foster regional security and stability, particularly amid ongoing regional tensions.

Both ministers discussed recent developments and shared efforts aimed at de-escalating conflicts, prioritizing actions that support peace and security in the region.

The MoU establishes a framework for increased collaboration on military matters, allowing Saudi Arabia and Iraq to address shared security challenges more effectively and pursue mutual goals in defense, SPA added. 


Saudi Islamic affairs minister receives Chinese envoy

Saudi Islamic affairs minister receives Chinese envoy
Updated 04 November 2024
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Saudi Islamic affairs minister receives Chinese envoy

Saudi Islamic affairs minister receives Chinese envoy

Saudi Minister of Islamic Affairs, Dawah and Guidance Dr. Abdullatif Al-Asheikh received Chinese Ambassador to the Kingdom Chang Hua in Riyadh on Monday.

During the meeting, they exchanged cordial talks and discussed issues of common interest, particularly those related to Islamic work and promoting moderation and peaceful coexistence, the Saudi Press Agency reported.

Riyadh Gov. Prince Faisal bin Bandar received Ambassador of Iran to the Kingdom Alireza Enayati in Riyadh on Monday. They discussed bilateral relations and other topics of common interest.